Which term describes the process of establishing and executing long-term objectives in an organization?

The term that describes the process of establishing and executing long-term objectives in an organization is strategic planning. This process involves defining the organization's mission, vision, and overall direction, followed by the formulation of specific strategies to achieve those goals. Strategic planning helps organizations assess their strengths, weaknesses, opportunities, and threats, enabling them to allocate resources effectively and prioritize initiatives that align with their long-term vision.

In the context of a residential care and assisted living facility, strategic planning is crucial for ensuring that the organization can meet the evolving needs of residents, comply with regulatory requirements, and remain competitive in the health care landscape. Through strategic planning, administrators can establish clear goals for areas such as service quality, resident satisfaction, and financial sustainability.